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Hold parties accountable for engaging in deceptive advertising

On Behalf of | Jan 3, 2020 | Consumer Protection

The U.S. Federal Trade Commission (FTC) has a certain standard that they refer to as “Truth in Advertising” that all marketing campaigns must adhere to. It doesn’t matter what format marketing efforts come in either. Federal law requires all advertising efforts to be truthful and never deceptive.

FTC officials monitor all different types of advertising, whether it comes in the form of a billboard, online, radio, in a magazine or newspaper or via snail mail. While they review any marketing materials made for a variety of products, they pay particularly close attention to technology, over-the-counter drug, alcohol, food, tobacco and dietary supplement ads. They do this because these are the types of products that are most apt to be costly and have the potential to adversely impact a person’s health.

Federal watchdogs assess ads to make sure that they accurately cite scientific evidence, if available, about a specific product. If that’s not a factor, then they are checking to see if the statements that are provided about its intended uses are straightforward and accurate.

Individuals or entities who intentionally try to defraud consumers are pursued by the FTC. The federal agency starts by filing suit in federal district court requesting that the advertisers cease their illicit actions. They may even go as far as asking a judge to freeze the individual or company’s assets if they feel that lawsuits may be forthcoming.

Companies have no right to mislead consumers through fraudulent practices. Let an attorney review the evidence that you’ve compiled in your case to see if some impropriety occurred. If it did, then your Charleston lawyer can advise you of how both West Virginia and federal law allows you to pursue compensation in your case.

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